What's title in Chinese?

I saw the title of a text is translated as "头衔", but it's not right, we call a title of an article as "标题", and the wrong spelling 头衔 fits in the other meaning of title: [quote]A formal appellation attached to the name of a person or family by virtue of office, rank, hereditary privilege, noble birth, or attainment or used as a mark of respect.[/quote]

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