Target language: English
The age of internet marketing has arrived. To all companies, large or small, this is both an opportunity and a challenge. To benefit from internet marketing, you must have the right understanding and method.
1. There are 2 ways of using internet to generate direct economic gains for a business.
(1)Enable the company to obtain business opportunities or potential clients through the internet.
(2)To complete or initiate transactions with potential clients online.
2.The effects of internet marketing may not be realised online and you may not be able to see any significant boost to online sales. However, it may promote sales in physical stores and increase customer loyalty. The effects of internet marketing may manifast themselves in a number of ways such as strengthening brand identity, improving communication with clients, opening new publicity channels and improving customer service.
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