Original text - English - Given the relative paucity of mobile marketing...

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Title	Given the relative paucity of mobile marketing...
Text to be translated Submitted by falke001	Source language: English Given the relative paucity of mobile marketing literature, we follow a discovery-oriented approach, as suggested by DeshpandÃ© (1983), combining insights from in-depth interviews with a comprehensive review of the literature on e-commerce, new technology adoption, and information management,

21 January 2008 22:36