MARKETING VALUE DRIVERS Shareholder value and its financial value drivers are the objectives of business but they are not the strategy. It is a big mistake to target these measures directly; instead managers need a strategy on how to influence them.
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Nu stiu cum sa traduc titlul astfel incat sa aiba o semnificatie economica pentru traducerea in limba romana cat mai aproape de adevar. Va multumesc pentru intelegere.
Senest redigeret af Francky5591 - 10 Marts 2009 17:18