Língua de origem: Inglês
Culture, leadership, and power: the keys to organizational change - includes bibliography
by Ronald W. Clement
General Motors, IBM, and Sears: three companies facing a need for dramatic change that have already tried, but failed, at major change efforts. Judging from what I've read about these three companies in the business press recently, I'm inclined to believe they are unaware of the current ideas on organizational change--including the successful efforts of many large corporations-
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