Target language: English
GROUP D:
1- 50% of these families are made up of 5 or 6 members and above
2- Two third of them, have 3 to 5 kids or 6 and above.
3- Two third possess a house, 10% own a second one within the same city.
4- One fourth have cement floors and use curtains as walls. Very few chandeliers, lightening consists mostly of a sole lamp.
5- Electrical goods are very common yet the last generation technology products are rare.
6- Few of them have a car (17 %) and some of these are used for commercial activities.
7- Women can still be seen on shopping activities but obviously men are resposible for shopping.
8- They prefer unwrapped food and hygiene products.
9- The number of those who have a cell phone is two third, with a high rate being members of GSM operators.
10- 13 % use bank loans, mostly mortgage, but interest in stocks and bonds is not very common.
11- They take their shoes off at the front door.
12- One third read newspapers.
Group E:
1- This group consists of large families.
2- One third of these families have 6 kids or more.
3- The biggest percentage of house owners belong to this group together with group D.
4- Cement is the most widely used ground covering material, and a sole lamp makes the lightening.
- 90 % of them have a refrigerator, mostly with one door, household appliances are usually second-hand.
6- One tenth own a car, usually a second-hand one.
7- Mostly the father, then the mother do the shopping and the kids are also involved in shopping activities.
8- They always buy loose food and also bulk hygiene products which are barely used. One third of them do not brush their teeth.
9- Groceries and local open-air marketplaces are the most common shopping places. They rarely go to the supermarkets. The usually buy on credit.
10- More than half of these families have cell and landline phones, but not PC's or video players.
11- Except for some loans they apply for, they have no contact with the banks.
12- One fifth read newspapers. They neither have the money to buy a magazine nor the joy of it.