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Original text - English - Principal-agent models Both TCE and...

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Category Essay - Business / Jobs

Title
Principal-agent models Both TCE and...
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Submitted by ali_58
Source language: English

Co-existence
Marketing is not a field defined by unified theories, but works with multiple middle-range theories, each of which speak to a limited set of stylized facts or contexts. Thus, it is not surprising that TCE co-exists with a number of research streams that speak to closely related topics. Consider multi-task agency, adjustment costs, and strategy work in turn.
6 April 2012 13:17