Αυθεντικό κείμενο - Αγγλικά - "Why is it so hard to start at the right place,...

"Why is it so hard to start at the right place, to correctly define value?
Partly because most producers want to make what they are already making and partly because many customers only know how to ask for some variant of what they are already getting. They simply start in the wrong place and end up at the wrong destination.