MARKETING VALUE DRIVERS Shareholder value and its financial value drivers are the objectives of business but they are not the strategy. It is a big mistake to target these measures directly; instead managers need a strategy on how to influence them.
Remarks about the translation
Nu stiu cum sa traduc titlul astfel incat sa aiba o semnificatie economica pentru traducerea in limba romana cat mai aproape de adevar. Va multumesc pentru intelegere.