Text original - Anglès - LEGITMISING PUBLIC RELATIONS As propaganda has...

LEGITMISING PUBLIC RELATIONS

As propaganda has become inscreasingly discredited as an unethical tool for the manipulation of public opinion, new models of supposedly ethical persuasion have been developed. These models have attempted to notionally distance public relation from propaganda (despite early public relations theorists regarding them as one and the same thing) and provide legitimacy for the public relations profession.