Texte d'origine - Anglais - Global companies who continue to use the costly...

Global companies who continue to use the costly broadcast media are also beginning to experiment with ways to guarantee consumer attention by running original and sometimes even shocking adverts where you would normally least expect them.Hardly surprising when you know that the average person will spend several minutes reading your advert every time they go to the washroom.But it is a risky business and these kinds of ads can sometimes backfire.