A marketing plan is an essential element of an organization’s yearly business strategy. The primary function of the marketing plan is to provide a detailed and clear account of the marketing efforts and activities that will take place over the course of the coming year.
Marketinški plan je esencijalni element organizacije poslovne strategije na godišnjem nivou. Glavna funkcija marketinškog plana je da obezbedi detaljan i jasan izveštaj marketinških mera i aktivnosti koje će primenjivati tokom naredne godine.
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