Originalus tekstas - Anglų - Abstract This study examines the factors...Esamas statusas Originalus tekstas
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Kategorija Mano mintys - Kultūra
| Abstract This study examines the factors... | | Originalo kalba: Anglų
Abstract This study examines the factors associated with the intention of multinational corporations operating in Europe to implement SMS advertising. It hypothesizes that managerial intentions to use thismedium are related to the perceptions of four factors: (1) the ability to build brand image; (2) the ability to use location-based marketing; (3) the perceptions of how well consumers accept SMS advertising; and (4) the perceptions of the technological i |
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5 sausis 2008 23:00
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