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Abstract This study examines the factors...

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falke001

Originalo kalba: Anglų

Abstract
This study examines the factors associated with the intention of multinational corporations operating in Europe to implement SMS advertising. It
hypothesizes that managerial intentions to use thismedium are related to the perceptions of four factors: (1) the ability to build brand image; (2) the ability to
use location-based marketing; (3) the perceptions of how well consumers accept SMS advertising; and (4) the perceptions of the technological
i

Pavadinimas	Bu Ã§alÄ±ÅŸma SMS tanÄ±tÄ±mÄ±nÄ± yapmak iÃ§in Avrupa'da
Vertimas Turkų Išvertė flamenco_turca	Kalba, į kurią verčiama: Turkų Ã–zet Bu Ã§alÄ±ÅŸma SMS reklamcÄ±lÄ±ÄŸÄ± yapmak iÃ§in Avrupa'da faaliyet gÃ¶steren Ã§ok uluslu kuruluÅŸlarÄ±n amaÃ§larÄ±yla ilgili faktÃ¶rleri inceler. Bu yÃ¶ntemi kullanmak iÃ§in yÃ¶netimsel amaÃ§larÄ±n dÃ¶rt faktÃ¶rÃ¼n algÄ±lanmasÄ±yla ilgili olduÄŸunu varsayar: (1) marka imajÄ± yaratma kabiliyeti; (2) konum tabanlÄ± pazarlamayÄ± kullanma kabiliyeti; (3) tÃ¼keticilerin SMS reklamcÄ±lÄ±ÄŸÄ±nÄ± ne kadar iyi benimsediklerinin kavranmasÄ±; ve (4) teknolojik ....'in algÄ±lanmasÄ±
Pastabos apie vertimą	the end of the orijinal text was missing so i translated it accordingly (flamenco_turca) --------- location-based marketing = konum tabanlÄ± pazarlama (smy)

Validated by smy - 21 sausis 2008 09:44