Originalus tekstas - Anglų - Microsoft’s business strategy emphasizes the...

Microsoft’s business strategy emphasizes the development of a broad line of software products for information technology (IT) professionals, knowledge workers, developers, and consumers, marketed through multiple channels of distribution. The Company is structured around the following core groups: the Business Groups; the Worldwide Sales, Marketing, and Services Group; Microsoft Research; and the Operations Group. The Company’s product segments, which are based on the Business Groups, are Desktop and Enterprise, Software and Services, Consumer Software, Services, and Devices, Consumer Commerce Investments, and Other. The Worldwide Sales, Marketing, and Services Group integrates the activities of Microsoft’s sales and service partners with the needs of Microsoft customers around the world. In addition, the group includes Microsoft Product Support Services, the Network Solutions Group, the Enterprise Partner Group, the Central Marketing Organization, and all three of Microsoft’s major business-sales regions worldwide. Microsoft Research works on devising innovative solutions to computer science problems, such as making computers easier to use, designing software for the next generation of hardware, improving the software design process, and investigating the mathematical underpinnings of computer science. The Operations Group is responsible for managing business operations and overall business planning. This includes corporate functions such as finance, administration, human resources, and information technology.