İlişki pazarlaması kavramı Grönroos (1996) tarafından, müşteri ile kurulan ilişkilerin, tarafların istek ve amaçları doğrultusunda kâr elde etmek amacıyla kurulması, sürdürülmesi ve artırılması olarak ele alınmıştır.
The relationship marketing concept was discussed by Grönroos (1996) as establishing, continuing and increasing relationships with clients to gain profit in accordance with each side's expectations and demands.
Senest vurdert og redigert av kafetzou - 2 Januar 2012 21:25
Relationship marketing concept was discussed by Grönroos as establishing, continueing and increasing relationship with clients to get profit in accordance with each side's expectations and demands.