Langue d'arrivée: Anglais
1)The Advertisement Aims Of Sponsorship
- To publicise products which are not allowed to be advertised in the media,
- To support the products,
- To use other advertising opportunities,
- To make a difference in marketing policy,
- To introduce a new product.
2)The Public Relations Aims of Sponsorship
- To curry favour,
- To support the organisation's image,
- To consolidate the organisation's identity,
- To introduce the organization's name,
- To develop hospitality and personnel relationships.
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