Idioma de destino: Inglés
The fair targets those women, men and families who have the desire and ability to invest in their lifestyle. Consumer´s needs in their everyday life, freetime and celebrations are in focus.
Over 25,500 people attended the fair in 2006 - 60% of them were women who are at present the group which have the strongest purchasing power. 78% visited the fair together with someone else and 84% owned their own homes. 81% think that the fair is the most important fair to visit. The overwhelming majority of visitors come from Skane.
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