Not so long ago it seemed as if it was the end of the line for the fast-food empire of McDonald's. Sales fell, their new products didn't take off, and the company received lots of complaints from consumer protection workers, dieticians, and others who were worried about the problems with obesity that are developing in the United States. Even the stock shares were trampled down to about 12 dollars a share in 2003.
Totally correct. The word in Hebrew was "workers" but the intent, when translated into English, could very well be activists. The Hebrew language uses another word for activists.
The Israelis also use ×קטיהיסט to absolutely define the difference between consumer protection workers who, in Israel, are government employees, and consumber protection activists which, to my sorrow, is not a very big movement in this country. If we were discussing the peace movement, or human righs, or womens rights, then it would be completely clear that we are talking about activists (NGOs and the such) rather than a government agency to protect the above.