** take a stand on a controversial subject * arrange for a testimonial * announce an appoinment * invent then present an award * stage a debate * organizer a tour of your busuness or projects * issue a commendation the advantages of publicity are low cost, and credibility (partcicularly if the publicity is aired in between news stories like on eveninig tv news casts), and convergence (phone- camera posting of pictures and videos to websites) are changing the cost-structure.