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Abstract This study examines the factors...

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falke001

Idioma orígen: Anglès

Abstract
This study examines the factors associated with the intention of multinational corporations operating in Europe to implement SMS advertising. It
hypothesizes that managerial intentions to use thismedium are related to the perceptions of four factors: (1) the ability to build brand image; (2) the ability to
use location-based marketing; (3) the perceptions of how well consumers accept SMS advertising; and (4) the perceptions of the technological
i

Títol	Bu Ã§alÄ±ÅŸma SMS tanÄ±tÄ±mÄ±nÄ± yapmak iÃ§in Avrupa'da
Traducció Turc Traduït per flamenco_turca	Idioma destí: Turc Ã–zet Bu Ã§alÄ±ÅŸma SMS reklamcÄ±lÄ±ÄŸÄ± yapmak iÃ§in Avrupa'da faaliyet gÃ¶steren Ã§ok uluslu kuruluÅŸlarÄ±n amaÃ§larÄ±yla ilgili faktÃ¶rleri inceler. Bu yÃ¶ntemi kullanmak iÃ§in yÃ¶netimsel amaÃ§larÄ±n dÃ¶rt faktÃ¶rÃ¼n algÄ±lanmasÄ±yla ilgili olduÄŸunu varsayar: (1) marka imajÄ± yaratma kabiliyeti; (2) konum tabanlÄ± pazarlamayÄ± kullanma kabiliyeti; (3) tÃ¼keticilerin SMS reklamcÄ±lÄ±ÄŸÄ±nÄ± ne kadar iyi benimsediklerinin kavranmasÄ±; ve (4) teknolojik ....'in algÄ±lanmasÄ±
Notes sobre la traducció	the end of the orijinal text was missing so i translated it accordingly (flamenco_turca) --------- location-based marketing = konum tabanlÄ± pazarlama (smy)

Darrera validació o edició per smy - 21 Gener 2008 09:44