Vertaling - Engels-Turks - Abstract This study examines the factors...

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Categorie Gedachten - Cultuur

Titel

Abstract This study examines the factors...

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Opgestuurd door

falke001

Uitgangs-taal: Engels

Abstract
This study examines the factors associated with the intention of multinational corporations operating in Europe to implement SMS advertising. It
hypothesizes that managerial intentions to use thismedium are related to the perceptions of four factors: (1) the ability to build brand image; (2) the ability to
use location-based marketing; (3) the perceptions of how well consumers accept SMS advertising; and (4) the perceptions of the technological
i

Titel	Bu Ã§alÄ±ÅŸma SMS tanÄ±tÄ±mÄ±nÄ± yapmak iÃ§in Avrupa'da
Vertaling Turks Vertaald door flamenco_turca	Doel-taal: Turks Ã–zet Bu Ã§alÄ±ÅŸma SMS reklamcÄ±lÄ±ÄŸÄ± yapmak iÃ§in Avrupa'da faaliyet gÃ¶steren Ã§ok uluslu kuruluÅŸlarÄ±n amaÃ§larÄ±yla ilgili faktÃ¶rleri inceler. Bu yÃ¶ntemi kullanmak iÃ§in yÃ¶netimsel amaÃ§larÄ±n dÃ¶rt faktÃ¶rÃ¼n algÄ±lanmasÄ±yla ilgili olduÄŸunu varsayar: (1) marka imajÄ± yaratma kabiliyeti; (2) konum tabanlÄ± pazarlamayÄ± kullanma kabiliyeti; (3) tÃ¼keticilerin SMS reklamcÄ±lÄ±ÄŸÄ±nÄ± ne kadar iyi benimsediklerinin kavranmasÄ±; ve (4) teknolojik ....'in algÄ±lanmasÄ±
Details voor de vertaling	the end of the orijinal text was missing so i translated it accordingly (flamenco_turca) --------- location-based marketing = konum tabanlÄ± pazarlama (smy)

Laatst goedgekeurd of bewerkt door smy - 21 januari 2008 09:44