Språket som det ska översättas till: Engelska
In recent years we have been encountering the effects of the global-sized changes everywhere which bring considerable changes in marketing communication along with them. The marketing application based on operational mentality has been replaced by the relational approach. It has been agreed that the major element which affects the productivity in banking is the human performance as the traditional mechanical dimension has changed in a way that helps build up sensual mentality of realitionships rapidly.