תרגום - אנגלית-צרפתית - Advertising with retail soul

This would be for an ad agency specialized in retail centers, shops etc.
I would like to adapt it in French without any religious connotation. Would you write "commercial" or "détail" for RETAIL?
Thanks a lot.

Retailler is commerce de détail ou détaillant. ..in french. Soul is âme which is a religious word, esprit is more neutral.